Why Promotional Products?
People are flooded with advertising every day. They tune out radio and television commercials, skip over ads in newspapers and magazines. When advertising comes in a medium that the customer can use, they are more likely to appreciate and remember the message. In a recent study, 89% of consumers surveyed could recall the name of the advertiser on the promotional product they received in the past 24 months.
Promotional products are powerful. They are long-lasting, cost effective and they work -- both as effective forms of communication and as useable, appreciated, necessary tools. You can reach more people, with a more permanent message, for a fraction of the cost. Promotional products can have a measurable impact and be used to compliment other advertising.
In a study on promotional recall rates 3 months after exposure, promotional products offered 3 times the message & brand retention compared to internet ads; and 50% more than print and TV ads. (source: Hope Hopkins, Research Analyst)
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Your Message: Room by Room.
In a recent survey, respondents were asked to provide their best estimate of the number of promotional products that were currently in:
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The Kitchen -- The overwhelming majority (91%) had a last one promotional item in their kitchen; while an impressive 82% had anywhere between two and 11 or more! From pizza cutters to bag clips and ice cream scoops to water bottles -- kitchen products stick around! |
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The Office -- 74% reported having at least one item; and 59% had anywhere between two and 11 or more. Most popular products were pens, calculators, calendars, bookmarks, highlighters, and Post-It notes. |
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The Bedroom Closet or Other Storage Spaces -- 55% reported having at least one item; and 41% had anywhere between two and 11 or more. T-Shirts, Polo shirts, caps, book bags, alarm clocks, and backpacks were popular. And stuffed animals, eye covers, and shoe horns even made the list! |
Most importantly, 83% of consumers surveyed reported they like receiving promotional products with an advertising message.
Bottom line -- Promotional Products pack a powerful punch! Contact Cathy today to learn how to put this power to work for you.